It’s not because it’s pink that it’s pretty! BCAQ (BCAM) is a group of determined, courageous, and clear-sighted activists who know that cancer prevention and saving planet Earth are the most urgent challenges we must tackle. It is neither easy nor popular to confront major polluters and indifferent politicians. Yet, together, they are responsible for the environmental conditions that allow metastases to develop. No, it’s not easy, but it is greatly necessary. Thank you to the spirit of Rachel Carson for BCAQ!